Root and Retrieve

Root out Problems. Prevent lost sales. Rediscover lost clients

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  Root and Retrieve specialises in

• Rooting out the causes of customer defection through qualitative research with past clients and recommending solutions to prevent further lost sales
• Retrieving lost clients by matching end customer business needs with client’s unique selling point

  The Facts

• Companies lose 10% - 40% of their b-2-b customers each year, reducing the impact of new business wins on the bottom line.
  
• Businesses tend to focus on the top 20% of customers who provide 80% of sales. Limited attention is paid to the remaining 80% of customers due to time and resource issues resulting in unnoticed and unchallenged leakage.
  
• Failure to identify problems will result in further leakage to competitors.
• A lost customer is not necessarily lost forever but many companies do little or nothing to identify and try to win-back accounts worth keeping.
• Identifying and retrieving past customers costs a fraction of the costs of winning new clients

  Why use Root and Retrieve?

• Root and Retrieve provides a hands-on additional resource to do the work that you and your staff don’t have time to do. Root and Retrieve does not provide complex software packages and then leave you to do the work yourselves.

  Who uses Root and Retrieve?

• UK small and medium sized enterprises with business clients
• Companies who don’t have the time and resources to do this work themselves
• Companies who need an independent body to get to the root of problems

  Case Study

Root analysis work undertaken on a UK footwear manufacturer’s leakage account report resulted in 7% of past clients requesting a visit from a sales representative, 23% past clients requesting Company information. 70% of past clients expressed one or more of 5 key reasons for ceasing trading with the manufacturer. The manufacturer is now actively addressing these issues.

For more Information

Telephone 07914 988870
or email

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